Sheila Moon is a rare combination of competitive cyclist, clothing designer, and patternmaker.  She combines these talents to create functional cycling apparel that is whimsical and fashionable, but above all, comfortable.

Sheila began sewing at the age of five for some of the best-outfitted dolls in her Portland, Oregon neighborhood.  While studying history and advertising at the University of Oregon, Sheila visited San Francisco.  Like so many other true San Franciscans, she was instantly smitten and has called it home since 1987.

Once here, Sheila availed herself to the rich culture and outdoor landscape.  She took numerous art classes at San Francisco City College, and graduated from the Fashion Institute of Design and Merchandising (FIDM) in 1989.  She has worked as a freelance designer and patternmaker since 1997,  while also evolving into a champion cyclo-cross (an extreme version of cycling) racer.  �I have a little bit of a wild streak,� she admits slyly.

That wild streak may be part of her design process, but the structure and finish is not a matter of chance.  �I focus on fit, fabric, and construction,� says Sheila.  She draws on her many years of experience as a bike racer (since 1995) to create styles that are simply perfect for the pure cyclist.  She also offers styles with a special twist, to add a touch of whimsy to the world of cycling black.  �My pieces are luxurious because of the fabrics and the attention to detail, but they are exceptional because there is an emphasis on fit and function.�

While she does design some of the best cycling apparel for men, her special emphasis is on the oft-neglected women�s market.  �Ultimately, I design for women like myself, strong and confident yet sexy and feminine� says Sheila.  �My clothes fit active women on the move.�

For further information, interviews and images, please contact Ophelia at 510.535.9923 or www.sheilamoon.com.